What is this Identity project?
This identity project is essentially a 2 week process of designing three polished and refines logos or identities to help brand Malorie Aaron (myself) for what will end up being my professional portfolio website.
My Inspiration
I’ve searched on both Pinterest and Behance for inspiration before I begin my project. This is something that I almost always do before beginning a project. It’s good to be inspired.
Here is a pic of two of my favorite identity logos:
THINK Logo from http://designspiration.net/
IN Logo from http://www.fromupnorth.com/
I love these two logos because I am a complete and total sucker for the lost and found principle in design. Even though these logos are only in black and they only use letterforms, they are inspirational to me because I want to design an identity logo for myself that is interesting and more than just one thing.
Some of the other design elements that I really like in identity logos are simplicity and recognition. I think that a good logo can stand on it’s own and should be able to be recognized within the first 5 seconds. What I mean by recognize is that the viewer should be able to see it and have a general idea of what the business or person is about.
One really great example from my identity inspiration Pinterest board is Urban Organics identity. You should definitely go check it out!
Identity with text and color
Identity can also stand alone
Quick Data Collection
I did a quick survey via Qualtrics and Facebook to gather some information about what others think of when they think of me. This data helps me to narrow down and decide what characteristics to target in my personal identity logo.
Here’s what I was told:
Beautiful, talented, honest, warm-hearted, Smile, talented, beautiful, pretty, sweet, Genuinely sweet, Beautiful, Sweet, kind, love, sweet, kind, genuine, hard working, Kind hearte, loving, creative, motivated, and happy, She is a nice girl, fun, Adorable, sunshine, Photography, cute, Beauty, Compassionate, smile, bubbly, kind, Dedicated, trustworthy, sincere, humble, daughter, family, Spunky, kind, happy, Beautiful, humble, integrity, good friend, sweetheart, beautiful, Sweet, caring, loving, compassionate, Wonderful, Big, smile, Cake, Fun, talented, happy, helpful, Sweet, Genuine, beautiful, hopeful, Godly Wife, Talented, My beautiful niece, smile, Happy, bubbly, Nice, Beautiful, beautiful, and talented, Adorable, Gorgeous, Beautiful, female, pretty, friend, beautiful and effective
What I learned about myself
I learned that a lot of people think I’m sweet, kind and beautiful. I feel like that was a common theme of peoples responses. I usually don’t consider myself to be sweet, but people perceive me as that. A lot of these words making me feel really good about who I in other people’s eyes. I’m not quite sure how to design a personal identity logo that communicates sweetness, kindness and beauty, but I am excited to get going on it and see where I get with it.
My Target Audience
The people who will be looking at my logo will primarily be clients/ employers and loving friends & fam. who are interested in what I am up to professionally. I anticipate people seeing my personal identity logo on a resume, cover letter, stationary (maybe), business card and my portfolio website. I expect that I will be hired by mainly clients because I intend to be more of a freelance designer and developer.
Project Timeline
Here’s my personal identity project time line…
April 23rd (TH):
Write up my own word list (to focus my intent)
Complete at least 30 sketches (sketch out any ideas)
April 25th (SAT):
Choose top 3 sketches and do at least 10 variations of each.
Choose and refine top variation of each logo.
April 27th (MON):
Decide on fonts and color
April 28th (TUE):
Vectorize at least the top three variation sketches.
April 30th (THU):
Refine Vector logos
May 2nd (SAT):
Get Feedback
May 4th (MON):
Polish logos
May 6th (WED):
Mock up logos
May 7th (THU):
Present logos
