The color scheme I ended up choosing for this project is cool, neutral series of colors.  I wanted to go with a cool color scheme to communicate professionalism and more of a corporate feel, but not so harsh and rigid as a pure blue.  The colors I chose are muted and toned down a little bit.  I chose to do this because I didn’t want the colors to be in your face or too loud because I’m not that way.  The first three colors are my neutral colors and the Ocean Canvas and Steel Ripple are more energetic and bright.  I don’t intend to use all of these colors at once, but they all can be incorporated into the branding.

I took several of my hand drawn sketches and sketched them out in Illustrator.  Often times getting ideas into Illustrator will tell you if it really is as great of an idea as you though or not.  In my case, a lot of my concepts just didn’t hold up once I vectorized them.  This step was helpful to weed out those ideas that don’t have potential and helped me see new concepts and generate better ideas.