In this project, I redesigned Prairie Chiropractic’s website into a space where users would be able to seamlessly engage with the company in a simple, straighforward way. 

I used my user-centered design tools to conduct a heuristic analysis of the current way in which users engaged with the company.  I worked closely with the Doctor to determine the target audience based on the current demographics of patients as well as the type of patient the Doctor wanted to attract.  By conducting a handful of user research interviews, I was able to evaluate what the target user expects and wants to find when interfacing with a chiropractors website. This understanding of the user informed my ideations and design for the improved user experience with Prairie Chiropractic online.